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LaToya Christian

Managing Partner, Executive Director
GroupM

LaToya Christian is the Managing Partner, Executive Director at GroupM, where she spearheads special projects with key stakeholders across Fortune 500 brands: Target, Universal Pictures, Google, Unilever, Circle K, IKEA, and Uber, working to drive representation, equity, and social impact within advertising. She is a multifaceted, brand and consumer strategist with over a decade of experience in marketing, advertising, and media. Her innate love for media, culture, and storytelling was cultivated early in her career at Time Inc.

LaToya blends consumer behavior insights, data analytics, and strategy with culture to identify business opportunities, build innovative marketing strategies, and develop new tech products that support audience inclusion for agencies and clients. Projects overseen by her have identified nearly $2B in untapped revenue potential and have led to YOY positive business results for clients.

As a sought-after thought leader, LaToya has spoken at various events, including NYC Advertising Week, the Cannes Lions International Festival of Creativity, United Nations UNStereotype Alliance, the 4A’s StratFest Conference, and YouTube FanFest. Her presentations have covered topics such as the benefits and risks of using AI in marketing, promoting diversity and inclusion in advertising, and the role brands have in shaping social issues narratives. Her insights have also been featured in business publications like Think with Google, Forbes, MediaPost, and Campaign US, among numerous podcasts.

LaToya’s influence and commitment to positive industry transformation have earned her recognition as a “Media All-Star” by AdWeek, “Paradigm Shifter” by She Runs It, “Woman of Influence” by Success Magazine, and more. She is also recognized for her advocacy work, recently receiving a 2024 Anthem Award for her leadership and development of projects
dedicated to preserving reproductive rights and bodily autonomy.

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